PRISM · Share your work · 15 October 2026
What I do, when to bring me in, and where it stops being mine
Koen De Wit
The Funnel Therapist · Your Blue Island AI
DEMAND
Positioning, message, offer, and the funnels that bring in buyers.
SYSTEMS
Custom AI built from how an expert decides, not just what they say.
Same skill underneath: getting what's in an expert's head into something that works without them in the room.
Koen De Wit · PRISM share your work · 02
EFFICIENCY AI
The same work, faster and cheaper.
MY HALF
Why the client picks you to do it.
The catch: once every firm can do the same work faster, clients stop seeing a difference. And the cheapest one wins.
Efficiency AI is Matt's term · 03
Who
Coaches, consultants, authors, speakers, and expert-led firms with a high-ticket offer.
What
Positioning and message first. Then the offer, VSLs, webinars, sales pages, email sequences, Meta ads.
Where
Clients mostly in the US, found online. Delivered remotely from Phuket.
Three-time Funnel Builder Award winner (Russell Brunson, 2024, 2025, 2026) · Building funnels since 2018
Koen De Wit · PRISM share your work · 04
Dr. Orion Taraban, PsycHacks
2×
Membership price doubled, $100 to $200 a month
32
New members at the new price
$0
Ad spend
Koen De Wit · PRISM share your work · 05
Not faster typing. Harder checking.
Every claim traces back to a source, or it doesn't ship.
A second model reviews the work before I see it.
It is not allowed to invent a number, a quote or a result.
Koen De Wit · PRISM share your work · 06
Half two · Demo 1
"Which funnel should I build for my coaching membership: a quiz funnel or a book funnel?"
A GENERIC AI
Picks one, confidently, and offers to write the questions.
BUILT ON MY JUDGMENT
Won't answer until it knows who the buyer is.
Live: yourblueisland.ai, section 01 · 07
Half two · Demo 2
Three rounds. Two emails each.
Shout A or B.
voice-blind-test.pages.dev
Live demo · 08
Built on me. I run my own business on it every day.
No client build yet. The first ones are exactly what I'm looking for.
The client keeps the vault and the files, on their own machine. The model underneath is rented.
Koen De Wit · PRISM share your work · 09
Live
"We've put AI into everything. The work's faster. And we're still losing pitches on price."
An agency owner. Made up, but the kind Ross's agency doc is aimed at.
| The cut | Whose? |
|---|---|
| Why they look like everyone else | Me: positioning, message |
| Is AI in the actual work, brief to delivery? | Matt, David, Philippe? |
| Do they know which clients make money? | Ross and Nakul: APAS 360? |
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"We're good at what we do, but clients go with someone cheaper."
"We need more leads."
Usually a message problem before a traffic problem
"We launched it and nobody bought."
"Everything good in this business still runs through me."
"Our AI content doesn't sound like us."
"We've got an event, a webinar or a launch coming."
Koen De Wit · PRISM share your work · 11
From your own sessions. Correct me.
| If the client needs… | I call |
|---|---|
| Workflows, and Claude set up across an SME team | Philippe, Mango AI |
| Finance automation, a platform for professional-services firms | Ross and Nakul, APAS |
| An AI chief of staff for an owner-run business | Matt, Quietly Smart |
| Creative production: images, video, VFX | David, Crave Asia |
| Model access and infrastructure | Harry, EastRouter |
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FOR THE CHAMBER PITCH
Koen helps expert-led businesses get chosen: the positioning, message and funnels that bring in buyers. And a newer line: custom AI systems built from how the founder decides.
What I'd love from PRISM
Introductions to founders whose best thinking still lives in their head, and to firms losing work on price.
What I bring
Clients and reach outside Thailand, and the demand half of any joint proposal, the agency one first.
Koen De Wit · PRISM share your work · 13
Koen De Wit
koen@thefunneltherapist.com
thefunneltherapist.com · yourblueisland.ai